SmartestEnergy wins Silver at the Digital Impact Awards 2025

I’m delighted to share that SmartestEnergy has won Silver at the 2025 Digital Impact Awards in the category of ‘Best Use of Digital by Sector: Energy and Utilities’ for our new global websites.

Almost a year on from the launch of our new global websites, this recognition means a great deal to all of us who played a part in the project. It’s a reflection of our shared commitment to delivering a seamless digital experience for customers, partners, and stakeholders.

A global platform to power the energy transition

The launch of our new suite of global websites marked a pivotal milestone in SmartestEnergy’s digital journey.

Our goal was to create a modern, consistent, and scalable online experience across all our global companies, one that reflects our brand values and supports our continued growth, with a clear purpose: to make it easier for customers, generators and partners to switch on to net zero.

At the heart of this transformation was a new group-level website, providing a unified platform for sharing our company mission, purpose and progress in the global energy transition. As SmartestEnergy celebrates its 25th anniversary this year, marking our journey from a UK start-up to a global energy leader, we’re proud to be on a growth trajectory. The new group site plays a vital role in communicating our ambitions and positioning us for future global expansion into new regions. Together with refreshed regional business sites, this digital ecosystem now makes it easier than ever for our customers to access the insights, tools, and expertise to power their energy journey.

The launch of the global websites is just the first step in an exciting digital roadmap we’re building to create an improved, personalised, automated, and AI-driven user experience for our customers and prospects.

With a fresh look, streamlined navigation, and rich new content, our new sites provide a seamless experience for energy buyers, generators, and traders alike. Whether exploring renewable energy supply, bespoke Power Purchase Agreements (PPAs), or market insights to guide your sustainability strategy, our websites bring everything together in one place.

Driving net zero through knowledge and insight

Achieving net zero requires more than action, it requires understanding. That’s why our new websites were designed not just as digital platforms, but as knowledge hubs for the energy transition.

From the beginning, we listened to our customers, gathering feedback on what mattered most to them, and used those insights to shape our new sites. Now, through in-depth market analysis, policy updates, and expert commentary, we’re helping businesses stay ahead of change. Our growing library of insights, tools, and resources gives every visitor the confidence to make decisions that move them closer to their goals.

Enhanced search performance and personalisation now make it easier for each user to find the content that’s most relevant to them. Since launch, engagement has grown by 42%, with visitors spending more time exploring our resources and tools.

Recognition for collaboration and impact

Winning Silver at the Digital Impact Awards is a proud moment, highlighting what we can achieve through collaboration. It recognises the incredible efforts of our teams across SmartestEnergy and our creative agency, Emperor, who played a vital role in bringing our digital vision to life.

By listening to our customers, understanding their challenges, and investing in digital tools that make a difference, together we’ve built a digital platform that not only strengthens our global brand but also empowers businesses to make confident, informed decisions on their journey to net zero, and this is only the beginning.